Events for Wednesday, October 16, 2024

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420731

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420855

L'optique spatiale au service de la Terre - maintenir l'humanité dans les limites planétaires Abstract: Satellite technologies play an essential role in the fight against climate change. The data needed for prediction, mitigation and adaptation are often obtained using optical instruments. In this presentation, Geneviève will share some examples of projects led by the Canadian Space Agency in this direction, and provide an overview of existing programs to participate in space developments that may be of interest to research groups and the student community. She will also discuss diverse efforts to increase equity, diversity and inclusion in the space sector and STEM in general, hopefully inspiring the audience to bring their own contributions toward a more diverse and inclusive field. ------------------------------------------------------------------------ L’optique spatiale au service de la Terre – maintenir l’humanité dans les limites planétaires Résumé : Les technologies satellitaires jouent un rôle essentiel dans la lutte contre le changement climatique. Les données nécessaires pour la prédiction, l'atténuation et l'adaptation sont souvent obtenues à l'aide d'instruments optiques. Dans cette présentation, Geneviève partagera quelques exemples de projets menés par l'Agence spatiale canadienne dans ce domaine et fournira un aperçu des programmes existants permettant de participer aux développements spatiaux qui pourraient intéresser les groupes de recherche et la communauté étudiante. Elle discutera également des divers efforts visant à accroître l'équité, la diversité et l'inclusion dans le secteur spatial et dans les STIM en général, dans l'espoir d'inspirer l'auditoire à apporter leurs propres contributions vers un domaine plus diversifié et inclusif. Co-sponsored by: Astrolith. Speaker(s): Geneviève Gariépy Agenda: - 14:30-15:30: séminaire (hybride) / seminar (hybrid) - 15:30-16:00: réseautage (sur place) / networking (on-site only) Room: A-416 , Bldg: PAVILLON PRINCIPAL, Polytechnique Montréal, Montréal, Quebec, Canada, Virtual: https://events.vtools.ieee.org/m/439332