Events for Monday, October 7, 2024

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420731

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420855

Silicon photonics are the semiconductor integration of EIC and PIC on a silicon substrate (wafer) with complementary metal-oxide semiconductor (CMOS) technology. On the other hand, co-packaged optics (CPO) are heterogeneous integration packaging methods to integrate the optical engine (OE) which consists of photonic ICs (PIC) and the electrical engine (EE) which consists of the electronic ICs (EIC) as well as the switch ASIC (application specific IC). The advantages of CPO are: (a) to reduce the length of the electrical interface between the OE/EE (or PIC/EIC) and the ASIC, (b) to reduce the energy required to drive the signal, and (c) to cut the latency which leads to better electrical performance. In the next few years, we will see more implementations of a higher level of heterogeneous integration of PIC and EIC, whether it is for performance, form factor, power consumption or cost. Speaker(s): John H Lau, Agenda: The content of this lecture is shown below. - Silicon Photonics - Data Centers - Optical Transceivers - Optical Engine (OE) and Electrical Engine (EE) - OBO (on-board optics) - NPO (near-board optics) - CPO (co-packaged optics) - Integration of the PIC and EIC - 2D Heterogeneous Integration of PIC and EIC - 2D Heterogeneous Integration of ASIC Switch, PIC and EIC - 2D Heterogeneous Integration of ASIC Switch, PIC and EIC with Bridges - 3D Heterogeneous Integration of PIC and EIC - 3D Heterogeneous Integration of ASIC Switch, PIC and EIC - 3D Heterogeneous Integration of ASIC Switch, PIC and EIC with Bridges - Heterogeneous Integration of ASIC Switch, PIC and EIC on Glass Substrate - Summary Room: HA 401, Bldg: Haultain Building, 170 College St, Toronto, Ontario, Canada, M5S 3E3, Virtual: https://events.vtools.ieee.org/m/436266