Events for Thursday, September 26, 2024

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420731

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420855

PreFab: Image-to-Image Computer Vision for Advanced Nanophotonic Fabrication and Design Abstract: PreFab is an image-to-image computer vision system designed to predict and correct nanofabrication variations in integrated photonic circuits. Utilizing convolutional neural networks (CNNs) trained on GDS design files and scanning electron microscope (SEM) images, PreFab enables precise transformations such as fabrication variation prediction, automatic design correction, SEM segmentation, and SEM styling. This system enhances the manufacturability and fidelity of complex photonic circuits by anticipating deviations like erosion, dilation, and edge uncertainties, and compensating for these during the design phase. Additionally, it facilitates post-fabrication analysis through SEM segmentation, allowing for accurate performance analysis. PreFab's methodology aims to minimize fabrication cycles, enhance design fidelity, and adapt to diverse nanophotonic manufacturing techniques, positioning it as a useful tool for the advancement of next-generation photonic technologies. ------------------------------------------------------------------------ PreFab : Vision par ordinateur image à image pour la fabrication et la conception nanophotoniques avancées Résumé : PreFab est un système de vision par ordinateur image à image conçu pour prédire et corriger les variations de nanofabrication dans les circuits photoniques intégrés. En utilisant des réseaux neuronaux convolutionnels (CNN) formés sur des fichiers de conception GDS et des images de microscope électronique à balayage (SEM), PreFab permet des transformations précises telles que la prédiction des variations de fabrication, la correction automatique de la conception, la segmentation SEM et le style SEM. Ce système améliore la fabricabilité et la fidélité des circuits photoniques complexes en anticipant les écarts tels que l'érosion, la dilatation et les incertitudes de bord, et en les compensant pendant la phase de conception. De plus, il facilite l'analyse post-fabrication grâce à la segmentation SEM, permettant une analyse précise des performances. La méthodologie de PreFab vise à minimiser les cycles de fabrication, à améliorer la fidélité de la conception et à s'adapter à diverses techniques de fabrication nanophotonique, le positionnant comme un outil utile pour l'avancement des technologies photoniques de nouvelle génération. [] Dr. Dusan Gostimirovic (PreFab Photonics) About / A propos The High Throughput and Secure Networks (HTSN) Challenge program is hosting regular virtual seminar series to promote scientific information sharing, discussions, and interactions between researchers. https://nrc.canada.ca/en/research-development/research-collaboration/programs/high-throughput-secure-networks-challenge-program Le programme Réseaux Sécurisés à Haut Débit (RSHD) organise régulièrement des séries de séminaires virtuels pour promouvoir le partage d’informations scientifiques, les discussions et les interactions entre chercheurs. https://nrc.canada.ca/fr/recherche-developpement/recherche-collaboration/programmes/programme-defi-reseaux-securises-haut-debit Co-sponsored by: National Research Council, Canada. Optonique. Speaker(s): Dusan Gostimirovic, Virtual: https://events.vtools.ieee.org/m/433675

IEEE Toronto ExCom meeting. Room: ENG 288, Bldg: George Vari Engineering Building, Toronto Metropolitan University, 245 Church Street, Toronto, Ontario, Canada, M5B 1Z4, Virtual: https://events.vtools.ieee.org/m/434124