Events for Tuesday, September 10, 2024

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420731

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information. You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you. [] Agenda: Duration: 1 hour 15 minutes each session. - September 5: Introduction to Digital Marketing - Explore digital marketing fundamentals and their business relevance. - Discuss various channels including SEO, PPC, social media, and content marketing. - Understand differences between B2B and B2C strategies. - September 12: Deep Dive into Meta Ads - Create effective Facebook and Instagram ads, focusing on format and content. - Master audience targeting and segmentation. - September 19: Analyzing and Optimizing Meta Ads - Understand essential ad metrics (CTR, CPC, conversion rates). - Apply optimization techniques and data-driven improvements. - Learn A/B testing methods to boost ad results. - September 26: Introduction to Other Advertising Platforms - Dive into Google Ads, exploring Keyword Planner and Google Trends. - Discuss successful campaign examples and challenges. - October 03: Expanding to Other Advertising Platforms - Overview of LinkedIn Ads, Twitter Ads, YouTube Ads. - Comparative analysis to guide platform selection. - October 10: Using Management Platforms and Tools + Putting It All Together - Explore management tools like Hootsuite, Buffer, and Google Analytics. - Integrate various digital marketing platforms effectively. Virtual: https://events.vtools.ieee.org/m/420855

Join us on Sep 10 to explore the latest in Quantum computing in the wake of IEEE Quantum Week 2024. ​Exaion and Quandela will share their vision on the emergence of disruptive computing technologies, from state-of-the-art research and development to industry applications piloted by our partners. ​Industry leaders must have a strategy in place to future-proof their organizations with post-quantum cryptography (and particularly its impact on blockchain technologies), while they explore early use cases for quantum supremacy, if they want to capture the full benefits of this disruptive innovation. ​Similarly to AI and other technologies, Canadian businesses may need more time and resources to adopt quantum discoveries and inventions coming from academia, making them part of their innovation practice, in order to realize concrete business outcomes. ​To support Canadian innovation, Exaion & Quandela are installing two Quandela quantum computers in Canada, making it possible to develop concrete applications and strengthen the computing capacities of North American companies. This partnership aims to position Canada as a leader in quantum technologies, facilitating innovation and research in this area. ​Let’s meet at the Centre for Urban Innovation, on Gerrard Street, at Toronto Metropolitan University from 5 pm to 7 pm. Register today! ____ Exaion, a pioneer in sustainable digital services, supports businesses in adopting fast computing technologies (blockchain, cybersecurity, HPC, AI, quantum, etc.). Our raison d'être: creating solutions that combine computational power with sustainability, emphasizing cybersecurity and data sovereignty. ​Quandela is a European start up that provides photonic quantum computers that are modular, scalable, energy-efficient and accessible both on the cloud and on premise. We are committed to making advanced quantum computation accessible to all, empowering a vibrant community to innovate and create a better future. Co-sponsored by: Exaion and Quandela Speaker(s): Marc Lijour, Valérian Giesz, Sharon O'Sullivan Agenda: - ​Welcoming words - ​Industry craves for fast computing ((https://www.linkedin.com/in/marclijour/), Exaion) - ​The quantum computer ((https://www.linkedin.com/in/vgiesz/), Quandela) - ​Panel: industry applications featuring (https://www.linkedin.com/in/sharonosullivan/), Global Head, Technology Research & Innovation at BMO, and the speakers - ​Networking Room: CUI 317 (3rd floor), Centre for Urban Innovation at Toronto Metropolitan University, 44 Gerrard St E, Toronto, Ontario, Canada, M5B 1G3