Webinar: Product Success from Patent to Sales

The COVID-19 pandemic has mobilized the local design community to develop products to respond to the health crisis. However, many of these efforts have been frustrated by lack of experience in the process of identifying, designing, and producing these products in a way that fits human-centered needs — as well as the regulatory and trade constraints of a successful product launch.

That’s why we brought together an all-star lineup of experts from Canada’s thriving engineering and manufacturing community to offer their insights about how engineers, designers and entrepreneurs can:

  • Navigate the patent process
  • Incorporate ethnography and deep empathy with users into product design
  • Use virtual simulation to lower risk and cost
  • Develop supply chain strategy and manufacture at scale
  • Overcome obstacles in regulatory compliance, testing and certification

… and more.

Through impactful case studies, the presenters showed how to navigate today’s complex product launch challenges with Canadian resources and Canadian expertise. We hope that by bringing together such a diverse cohort of experts, we equipped attendees with some vital information about how to break down silos in their organizations and launch exceptional products.”

Please visit here for more information.

Day & Time: Thursday, May 28, 2020
1:00 p.m. – 3:30 p.m.

Organizers: IEEE Toronto WIE, IM/RA

Location: Virtual

Contact: Maryam Davoudpour